User: Student Guest
In Course: Demo Course ( Demo Course)
Instructor: Dr. John Chambers

PACKET: Intro to the MacArther University Demo Course



MacArther Online

Learning Objectives and Required Readings

Example Lecture


Discussion Activity








The first item in each weekly session packet will probably be a list of that week's objectives -- what a student can expect to learn that week. This will be followed by a listing of textbook and/or other outside readings that must be completed before continuing on with the remainder of the packet. For example:

Week One

Learning Objectives

After completing Chapter One, you should be able to:

  • Explain how marketing creates utility through the exchange process.
  • Define the marketing concept and its relationship to marketing myopia.
  • Describe five types of non-traditional marketing.
  • Identify the basic elements of marketing strategy and the external characteristics that influence strategy decisions.
  • Discuss the changes in marketing due to technology and relationship marketing.
  • Highlight the universal functions of marketing.
  • Demonstrate the relationship between ethical business practices and marketplace success.
  • Contrast marketing activities during the four eras in the history of marketing.

Required Readings

  • Read Chapters One of your text and the Neiman Marcus and Timberland cases.
  • Review Case Analysis Notes

When you're ready, click on the Example Lecture link in the left column.