BBA101 - INTRODUCTION TO BUSINESS
A survey of the basic functions, objectives, and structure of modern
business firms within the framework of a free--enterprise system.
The course focuses upon the specialization and interdependence of
business function and skill in decision-making. Required of business
majors before taking other business courses except accounting and
(NOTE: BBA 101 is a prerequisite to all upper division business
- FINANCIAL ACCOUNTING
Introduction to basic accounting theory and procedures; balance
sheet, and each of its parts, assets, liabilities, owners equity:
Income Statement, Statement of Owners Equity: and the Statement
of Changes in Financial Position and Accounting System. The emphasis
in this first course is on procedure, but knowledge of the ruling
principles will also be a requirement.
- MANAGERIAL ACCOUNTING
Planning of profits, costs, and sales. Cost and profit analysis
and control. Includes budgeting, forecasting, standard costing,
break-even and cost-volume profit analysis, direct and absorption
costing, variance analysis, differential cost analysis, and capital
expenditure planning, evaluating, and control.
This course is designed for both the business major and for the
non-business student without previous knowledge of statistics. Emphasis
is on descriptive statistics and inferential statistics with relevant
applications to solving problems, hypothesis testing and decision
making. Important statistical models such as normal, binomial and
Poisson exponential distributions will be discussed.
- MANAGEMENT PRINCIPLES
Management of organization structures achieving organizational objectives;
and fundamental concepts related to the practice of management in
terms of the basic functions of planning, organizing, motivating,
directing and controlling.
- SMALL BUSINESS MANAGEMENT
Focus on the problems and profitable potentials for small business
here and abroad. Areas covered include: starting, managing, marketing,
and administering a small firm as well as legal and governmental
considerations. Also discussed will be techniques of buying, selling,
and evaluating a small firm.
- INTRODUCTION TO INTERNATIONAL BUSINESS
The varied dimensions of doing business abroad will be covered in
terms of patterns of international trade, foreign investments, social
and political frameworks, the economic environment, national and
international constraints, and problems of general management associated
with planning, financing, marketing, personnel, and legal requirements.
- PRINCIPLES OF IMPORT AND EXPORT MANAGEMENT
This course covers the major facets of the import-export transactions
and procedures required to do business overseas successfully. The
focus is on practical applications, ranging from understanding the
objectives of parties involved in importing and exporting to basics
of letters of credit, packaging, and transporting shipments. The
instructor will also cover cross-cultural differences, management
applications, role of banks and freight forwarders; foreign currency
management; US government assistance programs and also documents
used in international trade.
- LEGAL FOUNDATION OF BUSINESS
Introduction is made to the legal system of the modern business
world, to the definition and enforcement of common forms of legal
obligations, the judicial system and practical aspects of Business
- FUNDAMENTALS OF FINANCE
Introduction to the financial management of the firm. The course
includes the study of the financial system, source of funds, different
sectors of the economy affecting the business organization and adjustments
to changes in capital structure, use of financial statements, planning,
- COST ACCOUNTING
This course covers fundamentals of cost compilation, allocation,
analysis, accounting techniques, and reporting, manufacturing costs,
costs flows, and controls, work-in-process inventory valuation,
and job order and process costing.
A - INTERMEDIATE ACCOUNTING I
This course includes an in-depth review of the fundamental accounting
process and the balance sheet and income statement, basic concepts
in the measurement of income and determination of financial position,
limitations of financial reporting, and in-depth study or errors
and their correction, cash flow and temporary investments, receivables,
and inventories-cost, special valuation and estimating procedures.
B - INTERMEDIATE ACCOUNTING II
Included is an in-dept study of investment (stocks, bonds, funds,
and miscellaneous); land, buildings, and equipment-acquisition,
use and retirements, depreciation and depletion, revaluation, intangible
assets, current and contingent liabilities, and the statement of
changes in financial position.
A survey of the current available software programs used in business
applications. Databases, spreadsheets and word processors are manipulated
as well as methods for evaluating the efficacy of specific implementations
personal and shared information systems. This course is intended
for the non-major with an interest in business data processing.
BBA150 - MARKETING
A study of the marketing function in business and in society, with
an analysis of buyer behavior and competitor actions. The crucial
facets of product, price, distribution, and promotion form the center
around which decision-making is examined, explained, and understood
The course incorporates an examination of the principles and practices
of the major strategies of paid persuasion for the ethical promotion
and sale of goods, services, and ideas; also an overview of such
essential components of advertising, marketing and advertising research
as media selection and buying, product and market testing, creative
production, and account management.
- PRINCIPLES OF HOTEL ADMINISTRATION
Included are the physical aspects of hotel operations, including
organization, departmental classification and sales development
of the hotel, methodology of handling credit cards, check cashing
and collection of accounts receivable and basic laws governing employment,
taxes, leases and insurance as they apply to the hotel and restaurant
- OPERATIONS MANAGEMENT
A study of operational systems, models and techniques related to
production planning and control, methods analysis, cost effectiveness
inventory management, work scheduling, quality control, wage determination
and general organization analysis.
- PERSONNEL MANAGEMENT
A survey of principles and practices related to development of sound
personnel relationships with reference to employment recruiting
and selection, training, job evaluation, performance appraisal,
discipline, wage and salary administration, labor relations, safety,
supervision, morale building, governmental regulations and other
The course includes theoretical and experiential coverage of this
management discipline. The course aims to improve the organization's
culture and its human and social processes through a systematic
change program. Both behavioral science and intuitive based assessment
techniques are examined to give an integrated approach to organizational
development; use of cases and role-play exercises.
- WORLD RESOURCES
World resources include minerals, organic raw materials, labor,
capital, industrial bases and strategic locations and combinations
of assets. This course examines the economies of ten countries as
models for understanding resource bases, their management and development.
These countries are China, Hong Kong, Indonesia, Japan, Korea, Malaysia,
Philippines, Singapore, Taiwan and Thailand.
- STUDIES IN INTERNATIONAL BUSINESS
This course is intended to familiarize students with basic concepts
and theory in international trade, international trading arrangements,
foreign exchange and balance of payments issues, relations between
multinationals and home and host governments, business with (and
in) Eastern Europe, the theory and practice of the multinational
enterprise, and comparative management. The course will close with
an intensive look at the Pacific Rim countries.
- CULTURAL DIMENSIONS OF MANAGEMENT
A study of the diverse influences of political, social, and cultural
factors on the practice of management in multinational business.
Fundamental characteristic of different cultural areas will be identified
and subjected to comparative evaluations. Case studies will focus
on doing business and negotiations in Africa, Asia, Latin America,
Europe, the Middle East, and North America.
PEOPLE PROBLEMS IN SMALL BUSINESS
The new and small business typically starts with a narrow entrepreneurial,
or family oriented, human resource base. This course investigates
the problems in supervising and working effectively with peoples,
problems which face the proprietorship, partnership, or closely
held corporation in such matters as organizational structure, personnel
policies, and managerial succession.
- QUANTITATIVE ANALYSIS
This course covers quantitative techniques for solving business
problems and making management decisions. Techniques include production
or output planning, capital investment and project analysis, linear
and non-linear programming, probability theory, inventory control,
scheduling, and waiting line models, as well as mathematical decision
A study of process and procedures in auditing: how audits are planned,
tested and carried out; how auditing reports are written; and what
CPA's do, who is responsible to them, and why auditing is important
in business internal controls.
- MONEY MANAGEMENT
Included are the fundamental principles of money management in both
the public and private sectors in our changing society. How to arrange,
manage, and control one's financial affairs. Investments in bond,
stock, commodity, money and futures markets will be examined. Guest
lecturers from the local business community will be invited to participate.
BBA246 FUND ACCOUNTING
A detailed methodology and principles for fund accounting for non-profit
organizations: Different kinds of funds, fund grouping, basis for
fund accounting and techniques of accounting for city, state, federal
governments, colleges and schools.
PERSONAL FINANCIAL MANAGEMENT
The purpose of this course is to explain the concept of personal
finance and its importance in everyday life. The student will outline
the role of personal goals and priorities in making financial decisions.
The major economic factors that affect personal financial decisions
are the cost of living, interest rates, and business cycles, record-keeping
HUMAN RELATIONS IN BUSINESS
The course studies worker motivation and behavior in the environment
of modern business especially production and distribution. Emphasis
will be placed on the integration of all the social sciences, especially
psychology, sociology and recent findings from industrial studies
in human resource management.
BUSINESS AND SOCIETY
The firm will be viewed as a component of a pluralistic society
and the various relationships explored. Emphasis will focus on the
role of business, relationship to different value systems, historical
development of American business enterprise, social responsibility
in various areas, and future forces which may shape the growth and
development of business.
Exploring the management a new or total enterprise. Concentration
on the impact of innovative personality and its approach to decision
making. The primary focus of this course in to study the behavior
involved in forming new business. Include venture capital, purchasing
a business, recognizing and evaluating opportunities, networking,
selling, etc. This course consists of case studies, discussing in-class
exercises, readings and an outside project.
- CONSUMER BEHAVIOR
This course will teach you to look at consumer behavior from many
perspectives. We will be looking at: (a) the decision process --
the effects of the buyer's personality, memory for advertisements,
and other factors on, say, whether a person buys a Mazda or a Mercedes;
(b) the effect of social pressure and social identity on what people
buy; and (c) how knowledge and awareness of social and psychological
influences are translated into marketing strategy -- advertising,
pricing, product development, and distribution.
SYSTEMS ANALYSIS AND DESIGN
An examination of principles of system analysis design with emphasis
on business applications; applications of the systems viewpoint
of problem solving, identification of alternatives, and simulation;
and make use of the computer to solve problems using existing programs
and student designed programs.
INFORMATION SYSTEMS CONCEPT
A study of the organization of the system project, project management,
and control from the feasibility, definition, design, development,
and testing stages to implementation. It uses both existing computer
programs and student designed programs. Emphasis on management use
of information systems and measuring the effectiveness of the organization.
- SALES MANAGEMENT
This course emphasizes the vital role that field sales work has
in our economy, society, and culture. It stresses and examines,
moreover, the sales manager's unique and difficult responsibilities,
along with the decision-making methods and tools employed in the
effective management of the sales force as port of the firm's promotional
COMPUTER MODELS IN MANAGEMENT
This course intends to teach key concepts and techniques used in
econometrics modeling for business and economic decisions. It also
provides the student with an opportunity to apply econometrics modeling
concepts to practical solutions. Students will use a computerized
econometrics software package to run their model.
- INDUSTRIAL AND ORGANIZATIONAL BEHAVIOR
The course examines organizational behavior in industry and within
organizations as well as its impact on groups and individuals. Topics
include: group dynamics, training, leadership, motivation, performance
appraisal and job satisfaction. The course content should enhance
the understanding of both employee well-being and organizational
effectiveness. Research findings will assist in structuring organization
policies and practices.
An in depth study of business combinations, including reasons for
combining or not combining, plus methods of combining; pooling of
interests and purchase, consolidation techniques, consolidation
theories and various inter-company transactions.
GLOBAL BUSINESS STRATEGY
This course is designed to integrate the knowledge gained in the
GBA requirements into a comprehensive strategic management forum
with an international perspective. Cases are used extensively to
give the student hands-on experience with problems and opportunities
facing the MNC. It is intended to give the student a broad, general
management view of international commercial interactions.
- BUSINESS POLICIES
Senior level integrating capstone course which provides the student
with the opportunity to put into practice all the skills, disciplines,
techniques and theories acquired in functional courses such as economics,
operations management, marketing, finance, accounting, and management.
Emphasis is on the case method of instruction and use of a business
INTERNSHIP IN BUSINESS
Practical experience with employers involving employer evaluations
of student performance.
SPECIAL TOPICS IN BUSINESS
This course offers topics of specialized interest in the major fields
of study. Case studies and independent research. Topics vary each
semester so students should not include this in a concentration
unless they know it will be available. This course may be substituted
in a concentration once with the permission of the Dean.
SPECIAL STUDIES IN BUSINESS
An independent study course. Use of current materials and research
PRINCIPLES OF ECONOMICS I (MACROECONOMICS)
Survey is made of American economic institutions; introduction to
the methods of economic analysis, Fundamental Concepts, and discussion
of current economics problems. The course considers institutions,
national income analysis, money and banking, fiscal policy, markets,
income distribution, international trade.
PRINCIPLES OF ECONOMICS I I (MICROECONOMIC)
Attention is given to microeconomic theory. A study of market structures,
resource allocation, cost analysis, and socio economic problems.
Also assessed is the impact of each market arrangement upon price
and output levels, resource allocation, and the rate of technological
advance. Such current socio economic problems as poverty, antitrust
regulation, and urban problems are discussed.
Interrelated study of the economic potential and history of various
areas of the world, including United States. The course also considers
the reciprocal relationship between the economic activities of man
and earth surface features, population, human production, consumption,
distribution. Analysis of the natural and economic functioning units
and correlation of the diverse relationship recognized.
CONTEMPORARY ECONOMIC PROBLEMS
This is an analysis of selected problems and policies concerning
natural resources, monopoly, monetary and fiscal problems. Also
included is the analysis of domestic and international economic
COMPARATIVE ECONOMIC SYSTEMS
A comparative study of various economic systems from free enterprise
market economy to a regulated command economy. The performance and
characteristics of each are examined.
MONEY AND BANKING
Focus upon the use of money in an industrial economy, financial
institutions, the central banking system, international financial
system, as well as monetary theory and practice is emphasized.
The basic forces and problems underlying the foreign trade of nations.
Trade theory, foreign exchange, balance of payments analysis, governmental
policies, and world economic organizations.
CALIFORNIA AND THE WEST
Social, economic, and political development of the Pacific Coast
states of the continental United States is considered, also on examination
of common problems (water, public lands, etc.) and the ethnic, demographic,
agricultural, industrial, commercial and banking bases of the three
states, with emphasis on California.
SPECIAL STUDIES IN ECONOMICS
An independent study course with special preference to the American
economic system. BEN101 CRITICAL THINKING
Consideration of cognitive skills and communicative strategies for
defining, applying, analyzing, synthesizing and evaluating information.
Course includes structural and operational approaches to task/mission
analysis, decision making, change forecasting, adaptation, and evaluation.
System approach to analysis and solution of complex problems. Conceptual
issues in problem definition, goal determination and measurement
of effectiveness. (3 units)
COMPUTER ASSISTED VOCABULARY STUDY
Involves the use of computer programs in helping students build
varied and precise vocabularies. The course focuses upon, among
other elements, the historical development and present day resources
of the American English vocabulary. Special attention is given to
Latin and Greek vocabulary building prefixes, suffixes and bases,
neologisms, field-related vocabulary, and idioms.
Communication and information science in the applied context of
business studies, including vocabulary, reading, writing, and speaking
skills in the subject areas of marketing, international business,
data processing, accounting, finance, management.
WRITING AND WORD PROCESSING
Instruction will be given to write various forms of composition
by employing English writing and word processing and other computer
programs. Emphasis will be placed upon overcoming writing problems.
BEN105 REPORT WRITING
The course instructs the student in the various forms of written
reports. Students prepare informational and analytic reports. Computer
tools and programs, as well as Internet resources, will be used
CORE TOPICS IN COMMUNICATION STUDIES
Examination of communication areas as announced on the class schedule.
Topics include: semantics and communication and theory of communication.
Internet resources will be explored as relevant.
ONLINE NEWSLETTER WRITING
Journalistic writing and online publishing experiences are offered
in conjunction with electronic publication of the College newspaper.
CORE TOPICS IN LANGUAGE STUDIES
An investigation of language study areas to be announced on the
class schedule. Areas covered include introduction to the creative
and functional study of language and modern English linguistic principles.
Internet resources will be explored as relevant.
CORE TOPICS IN LITERATURE STUDIES
Course focuses upon a specific announced subject. Investigates various
literary topics including historical and structural literary study.
Internet resources will be used as relevant.
ADVANCED TOPICS IN COMMUNICATION STUDIES
Advanced studies in communication. Internet resources will be explored
ADVANCED TOPICS IN LANGUAGE STUDIES
An intensive, in-depth examination of an announced language topic.
Internet resources will be examined.
ADVANCED TOPICS IN LITERATURE STUDIES
In-depth study of an individual author, or literary form. Internet
resources will be explored as relevant.
WRITTEN COMMUNICATION I & II
First term: A thorough study of grammar and the fundamentals
of composition. Practice in writing themes, book reviews and other
short papers is given. Particular attention is directed toward sentence
structure, syntax, and general rhetorical principles. Second
term: Critical reading and evaluation of selected texts and
writings; composition of well organized expository papers; a careful
consideration of methods of research, organization in a clear, logical
manner and other elements involved in writing research papers.
SURVEY OF AMERICAN LITERATURE I & II
First term: Development of American literature from the colonial
period through the American renaissance of the mid nineteenth century,
concluding with Melville. Social and political forces shaping the
American character are carefully considered. Second term: Covers
from 1850 until recent times, including Whitman, Dickinson, Twain,
James, Crane, and Faulkner; understanding of the American literary
SPECIAL STUDIES IN ENGLISH
An independent study course on selected topics in English.