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Bachelor Module Descriptions


BBA101 - INTRODUCTION TO BUSINESS
A survey of the basic functions, objectives, and structure of modern business firms within the framework of a free--enterprise system. The course focuses upon the specialization and interdependence of business function and skill in decision-making. Required of business majors before taking other business courses except accounting and statistics.
(NOTE: BBA 101 is a prerequisite to all upper division business courses).

BBA142 - FINANCIAL ACCOUNTING
Introduction to basic accounting theory and procedures; balance sheet, and each of its parts, assets, liabilities, owners equity: Income Statement, Statement of Owners Equity: and the Statement of Changes in Financial Position and Accounting System. The emphasis in this first course is on procedure, but knowledge of the ruling principles will also be a requirement.

BBA143 - MANAGERIAL ACCOUNTING
Planning of profits, costs, and sales. Cost and profit analysis and control. Includes budgeting, forecasting, standard costing, break-even and cost-volume profit analysis, direct and absorption costing, variance analysis, differential cost analysis, and capital expenditure planning, evaluating, and control.

BBA145 - STATISTICS
This course is designed for both the business major and for the non-business student without previous knowledge of statistics. Emphasis is on descriptive statistics and inferential statistics with relevant applications to solving problems, hypothesis testing and decision making. Important statistical models such as normal, binomial and Poisson exponential distributions will be discussed.

BBA110 - MANAGEMENT PRINCIPLES
Management of organization structures achieving organizational objectives; and fundamental concepts related to the practice of management in terms of the basic functions of planning, organizing, motivating, directing and controlling.

BBA115 - SMALL BUSINESS MANAGEMENT
Focus on the problems and profitable potentials for small business here and abroad. Areas covered include: starting, managing, marketing, and administering a small firm as well as legal and governmental considerations. Also discussed will be techniques of buying, selling, and evaluating a small firm.

BBA130 - INTRODUCTION TO INTERNATIONAL BUSINESS
The varied dimensions of doing business abroad will be covered in terms of patterns of international trade, foreign investments, social and political frameworks, the economic environment, national and international constraints, and problems of general management associated with planning, financing, marketing, personnel, and legal requirements.

BBA134 - PRINCIPLES OF IMPORT AND EXPORT MANAGEMENT
This course covers the major facets of the import-export transactions and procedures required to do business overseas successfully. The focus is on practical applications, ranging from understanding the objectives of parties involved in importing and exporting to basics of letters of credit, packaging, and transporting shipments. The instructor will also cover cross-cultural differences, management applications, role of banks and freight forwarders; foreign currency management; US government assistance programs and also documents used in international trade.

BBA135 - LEGAL FOUNDATION OF BUSINESS
Introduction is made to the legal system of the modern business world, to the definition and enforcement of common forms of legal obligations, the judicial system and practical aspects of Business Law.

BBA140 - FUNDAMENTALS OF FINANCE
Introduction to the financial management of the firm. The course includes the study of the financial system, source of funds, different sectors of the economy affecting the business organization and adjustments to changes in capital structure, use of financial statements, planning, and forecasting.

BBA141 - COST ACCOUNTING
This course covers fundamentals of cost compilation, allocation, analysis, accounting techniques, and reporting, manufacturing costs, costs flows, and controls, work-in-process inventory valuation, and job order and process costing.

BBA144 A - INTERMEDIATE ACCOUNTING I
This course includes an in-depth review of the fundamental accounting process and the balance sheet and income statement, basic concepts in the measurement of income and determination of financial position, limitations of financial reporting, and in-depth study or errors and their correction, cash flow and temporary investments, receivables, and inventories-cost, special valuation and estimating procedures.

BBA144 B - INTERMEDIATE ACCOUNTING II
Included is an in-dept study of investment (stocks, bonds, funds, and miscellaneous); land, buildings, and equipment-acquisition, use and retirements, depreciation and depletion, revaluation, intangible assets, current and contingent liabilities, and the statement of changes in financial position.

BBA146 APPLICATIONS SOFTWARE
A survey of the current available software programs used in business applications. Databases, spreadsheets and word processors are manipulated as well as methods for evaluating the efficacy of specific implementations personal and shared information systems. This course is intended for the non-major with an interest in business data processing.

BBA150 - MARKETING
A study of the marketing function in business and in society, with an analysis of buyer behavior and competitor actions. The crucial facets of product, price, distribution, and promotion form the center around which decision-making is examined, explained, and understood

BBA156 - ADVERTISING
The course incorporates an examination of the principles and practices of the major strategies of paid persuasion for the ethical promotion and sale of goods, services, and ideas; also an overview of such essential components of advertising, marketing and advertising research as media selection and buying, product and market testing, creative production, and account management.

BBA180 - PRINCIPLES OF HOTEL ADMINISTRATION
Included are the physical aspects of hotel operations, including organization, departmental classification and sales development of the hotel, methodology of handling credit cards, check cashing and collection of accounts receivable and basic laws governing employment, taxes, leases and insurance as they apply to the hotel and restaurant industry.

BBA215 - OPERATIONS MANAGEMENT
A study of operational systems, models and techniques related to production planning and control, methods analysis, cost effectiveness inventory management, work scheduling, quality control, wage determination and general organization analysis.

BBA217 - PERSONNEL MANAGEMENT
A survey of principles and practices related to development of sound personnel relationships with reference to employment recruiting and selection, training, job evaluation, performance appraisal, discipline, wage and salary administration, labor relations, safety, supervision, morale building, governmental regulations and other matters.

BBA223 ORGANIZATIONAL DEVELOPMENT
The course includes theoretical and experiential coverage of this management discipline. The course aims to improve the organization's culture and its human and social processes through a systematic change program. Both behavioral science and intuitive based assessment techniques are examined to give an integrated approach to organizational development; use of cases and role-play exercises.

BBA225 - WORLD RESOURCES
World resources include minerals, organic raw materials, labor, capital, industrial bases and strategic locations and combinations of assets. This course examines the economies of ten countries as models for understanding resource bases, their management and development. These countries are China, Hong Kong, Indonesia, Japan, Korea, Malaysia, Philippines, Singapore, Taiwan and Thailand.

BBA230 - STUDIES IN INTERNATIONAL BUSINESS
This course is intended to familiarize students with basic concepts and theory in international trade, international trading arrangements, foreign exchange and balance of payments issues, relations between multinationals and home and host governments, business with (and in) Eastern Europe, the theory and practice of the multinational enterprise, and comparative management. The course will close with an intensive look at the Pacific Rim countries.

BBA231 - CULTURAL DIMENSIONS OF MANAGEMENT
A study of the diverse influences of political, social, and cultural factors on the practice of management in multinational business. Fundamental characteristic of different cultural areas will be identified and subjected to comparative evaluations. Case studies will focus on doing business and negotiations in Africa, Asia, Latin America, Europe, the Middle East, and North America.

BBA236 PEOPLE PROBLEMS IN SMALL BUSINESS
The new and small business typically starts with a narrow entrepreneurial, or family oriented, human resource base. This course investigates the problems in supervising and working effectively with peoples, problems which face the proprietorship, partnership, or closely held corporation in such matters as organizational structure, personnel policies, and managerial succession.

BBA241 - QUANTITATIVE ANALYSIS
This course covers quantitative techniques for solving business problems and making management decisions. Techniques include production or output planning, capital investment and project analysis, linear and non-linear programming, probability theory, inventory control, scheduling, and waiting line models, as well as mathematical decision techniques.

BBA242 - AUDITING
A study of process and procedures in auditing: how audits are planned, tested and carried out; how auditing reports are written; and what CPA's do, who is responsible to them, and why auditing is important in business internal controls.

BBA243 - MONEY MANAGEMENT
Included are the fundamental principles of money management in both the public and private sectors in our changing society. How to arrange, manage, and control one's financial affairs. Investments in bond, stock, commodity, money and futures markets will be examined. Guest lecturers from the local business community will be invited to participate.

BBA246 FUND ACCOUNTING
A detailed methodology and principles for fund accounting for non-profit organizations: Different kinds of funds, fund grouping, basis for fund accounting and techniques of accounting for city, state, federal governments, colleges and schools.

BBA247 PERSONAL FINANCIAL MANAGEMENT
The purpose of this course is to explain the concept of personal finance and its importance in everyday life. The student will outline the role of personal goals and priorities in making financial decisions. The major economic factors that affect personal financial decisions are the cost of living, interest rates, and business cycles, record-keeping and investment.

BBA250 HUMAN RELATIONS IN BUSINESS
The course studies worker motivation and behavior in the environment of modern business especially production and distribution. Emphasis will be placed on the integration of all the social sciences, especially psychology, sociology and recent findings from industrial studies in human resource management.

BBA251 BUSINESS AND SOCIETY
The firm will be viewed as a component of a pluralistic society and the various relationships explored. Emphasis will focus on the role of business, relationship to different value systems, historical development of American business enterprise, social responsibility in various areas, and future forces which may shape the growth and development of business.

BBA255- ENTREPRENEURIAL MANAGEMENT
Exploring the management a new or total enterprise. Concentration on the impact of innovative personality and its approach to decision making. The primary focus of this course in to study the behavior involved in forming new business. Include venture capital, purchasing a business, recognizing and evaluating opportunities, networking, selling, etc. This course consists of case studies, discussing in-class exercises, readings and an outside project.

BBA257 - CONSUMER BEHAVIOR
This course will teach you to look at consumer behavior from many perspectives. We will be looking at: (a) the decision process -- the effects of the buyer's personality, memory for advertisements, and other factors on, say, whether a person buys a Mazda or a Mercedes; (b) the effect of social pressure and social identity on what people buy; and (c) how knowledge and awareness of social and psychological influences are translated into marketing strategy -- advertising, pricing, product development, and distribution.

BBA261 SYSTEMS ANALYSIS AND DESIGN
An examination of principles of system analysis design with emphasis on business applications; applications of the systems viewpoint of problem solving, identification of alternatives, and simulation; and make use of the computer to solve problems using existing programs and student designed programs.

BBA262 INFORMATION SYSTEMS CONCEPT
A study of the organization of the system project, project management, and control from the feasibility, definition, design, development, and testing stages to implementation. It uses both existing computer programs and student designed programs. Emphasis on management use of information systems and measuring the effectiveness of the organization.

BBA265 - SALES MANAGEMENT
This course emphasizes the vital role that field sales work has in our economy, society, and culture. It stresses and examines, moreover, the sales manager's unique and difficult responsibilities, along with the decision-making methods and tools employed in the effective management of the sales force as port of the firm's promotional strategy.

BBA269 COMPUTER MODELS IN MANAGEMENT
This course intends to teach key concepts and techniques used in econometrics modeling for business and economic decisions. It also provides the student with an opportunity to apply econometrics modeling concepts to practical solutions. Students will use a computerized econometrics software package to run their model.

BBA275 - INDUSTRIAL AND ORGANIZATIONAL BEHAVIOR
The course examines organizational behavior in industry and within organizations as well as its impact on groups and individuals. Topics include: group dynamics, training, leadership, motivation, performance appraisal and job satisfaction. The course content should enhance the understanding of both employee well-being and organizational effectiveness. Research findings will assist in structuring organization policies and practices.

BBA280 ADVANCED ACCOUNTING
An in depth study of business combinations, including reasons for combining or not combining, plus methods of combining; pooling of interests and purchase, consolidation techniques, consolidation theories and various inter-company transactions.

BBA289 GLOBAL BUSINESS STRATEGY
This course is designed to integrate the knowledge gained in the GBA requirements into a comprehensive strategic management forum with an international perspective. Cases are used extensively to give the student hands-on experience with problems and opportunities facing the MNC. It is intended to give the student a broad, general management view of international commercial interactions.

BBA290 - BUSINESS POLICIES
Senior level integrating capstone course which provides the student with the opportunity to put into practice all the skills, disciplines, techniques and theories acquired in functional courses such as economics, operations management, marketing, finance, accounting, and management. Emphasis is on the case method of instruction and use of a business game.

BBA291 INTERNSHIP IN BUSINESS
Practical experience with employers involving employer evaluations of student performance.

BBA298 SPECIAL TOPICS IN BUSINESS
This course offers topics of specialized interest in the major fields of study. Case studies and independent research. Topics vary each semester so students should not include this in a concentration unless they know it will be available. This course may be substituted in a concentration once with the permission of the Dean.

BBA299 SPECIAL STUDIES IN BUSINESS
An independent study course. Use of current materials and research methods.

BEC101 PRINCIPLES OF ECONOMICS I (MACROECONOMICS)
Survey is made of American economic institutions; introduction to the methods of economic analysis, Fundamental Concepts, and discussion of current economics problems. The course considers institutions, national income analysis, money and banking, fiscal policy, markets, income distribution, international trade.

BEC102 PRINCIPLES OF ECONOMICS I I (MICROECONOMIC)
Attention is given to microeconomic theory. A study of market structures, resource allocation, cost analysis, and socio economic problems. Also assessed is the impact of each market arrangement upon price and output levels, resource allocation, and the rate of technological advance. Such current socio economic problems as poverty, antitrust regulation, and urban problems are discussed.

BEC103 ECONOMIC GEOGRAPHY
Interrelated study of the economic potential and history of various areas of the world, including United States. The course also considers the reciprocal relationship between the economic activities of man and earth surface features, population, human production, consumption, distribution. Analysis of the natural and economic functioning units and correlation of the diverse relationship recognized.

BEC104 CONTEMPORARY ECONOMIC PROBLEMS
This is an analysis of selected problems and policies concerning natural resources, monopoly, monetary and fiscal problems. Also included is the analysis of domestic and international economic problems.

BEC105 COMPARATIVE ECONOMIC SYSTEMS
A comparative study of various economic systems from free enterprise market economy to a regulated command economy. The performance and characteristics of each are examined.

BEC106 MONEY AND BANKING
Focus upon the use of money in an industrial economy, financial institutions, the central banking system, international financial system, as well as monetary theory and practice is emphasized.

BEC107 INTERNATIONAL ECONOMICS
The basic forces and problems underlying the foreign trade of nations. Trade theory, foreign exchange, balance of payments analysis, governmental policies, and world economic organizations.

BEC108 CALIFORNIA AND THE WEST
Social, economic, and political development of the Pacific Coast states of the continental United States is considered, also on examination of common problems (water, public lands, etc.) and the ethnic, demographic, agricultural, industrial, commercial and banking bases of the three states, with emphasis on California.

BEC109 SPECIAL STUDIES IN ECONOMICS
An independent study course with special preference to the American economic system. BEN101 CRITICAL THINKING
Consideration of cognitive skills and communicative strategies for defining, applying, analyzing, synthesizing and evaluating information. Course includes structural and operational approaches to task/mission analysis, decision making, change forecasting, adaptation, and evaluation. System approach to analysis and solution of complex problems. Conceptual issues in problem definition, goal determination and measurement of effectiveness. (3 units)

BEN102 COMPUTER ASSISTED VOCABULARY STUDY
Involves the use of computer programs in helping students build varied and precise vocabularies. The course focuses upon, among other elements, the historical development and present day resources of the American English vocabulary. Special attention is given to Latin and Greek vocabulary building prefixes, suffixes and bases, neologisms, field-related vocabulary, and idioms.

BEN103 BUSINESS COMMUNICATION
Communication and information science in the applied context of business studies, including vocabulary, reading, writing, and speaking skills in the subject areas of marketing, international business, data processing, accounting, finance, management.

BEN104 WRITING AND WORD PROCESSING
Instruction will be given to write various forms of composition by employing English writing and word processing and other computer programs. Emphasis will be placed upon overcoming writing problems.

BEN105 REPORT WRITING
The course instructs the student in the various forms of written reports. Students prepare informational and analytic reports. Computer tools and programs, as well as Internet resources, will be used as relevant.

BEN106 CORE TOPICS IN COMMUNICATION STUDIES
Examination of communication areas as announced on the class schedule. Topics include: semantics and communication and theory of communication. Internet resources will be explored as relevant.

BEN107 ONLINE NEWSLETTER WRITING
Journalistic writing and online publishing experiences are offered in conjunction with electronic publication of the College newspaper.

BEN108 CORE TOPICS IN LANGUAGE STUDIES
An investigation of language study areas to be announced on the class schedule. Areas covered include introduction to the creative and functional study of language and modern English linguistic principles. Internet resources will be explored as relevant.

BEN109 CORE TOPICS IN LITERATURE STUDIES
Course focuses upon a specific announced subject. Investigates various literary topics including historical and structural literary study. Internet resources will be used as relevant.

BEN110 ADVANCED TOPICS IN COMMUNICATION STUDIES
Advanced studies in communication. Internet resources will be explored as relevant.

BEN111 ADVANCED TOPICS IN LANGUAGE STUDIES
An intensive, in-depth examination of an announced language topic. Internet resources will be examined.

BEN112 ADVANCED TOPICS IN LITERATURE STUDIES
In-depth study of an individual author, or literary form. Internet resources will be explored as relevant.

BEN114 WRITTEN COMMUNICATION I & II
First term: A thorough study of grammar and the fundamentals of composition. Practice in writing themes, book reviews and other short papers is given. Particular attention is directed toward sentence structure, syntax, and general rhetorical principles. Second term: Critical reading and evaluation of selected texts and writings; composition of well organized expository papers; a careful consideration of methods of research, organization in a clear, logical manner and other elements involved in writing research papers.

BEN115 SURVEY OF AMERICAN LITERATURE I & II
First term: Development of American literature from the colonial period through the American renaissance of the mid nineteenth century, concluding with Melville. Social and political forces shaping the American character are carefully considered. Second term: Covers from 1850 until recent times, including Whitman, Dickinson, Twain, James, Crane, and Faulkner; understanding of the American literary traditions.

BEN113 SPECIAL STUDIES IN ENGLISH
An independent study course on selected topics in English.

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