BA Business Administration
Advanced Certificate in
to Advanced Diploma in Business Administration
Introduction to Business
of this programme is to introduce the students to the many facets
of the enterprise system and of the businesses that operate within
it. Since it is the first course in business, Introduction
to Business is not going to teach you "everything you always
wanted to know about business but were too afraid to ask."
of organisations determines how things are done within them and
in turn, this requires an understanding of those who manage. This
course offers a systematic evaluation of organisational form and
behaviour with guidelines for development and adaptation. To complete
the unit, students analyse a series of historical case studies.
In the business
community, managers must make decisions based on what will happen
to such things as demand, costs, and profits Quantitative Methods
is a course that is designed to give you the basic tools of collecting,
analysing, presenting, and interpreting data
This is the
first of the two Economics modules in the programme whose purpose
is to introduce to the student the basic principles of microeconomics.
Principles of Marketing
examines marketing's role as a major business function. First the
marketing concept and strategic dimensions of marketing are introduced.
We then examine the key topics of the discipline: the marketing
environment, marketing information and research, the analysis of
consumers and competitors, the techniques of segmentation and differentiation,
marketing programs, and marketing planning and strategy.
Diploma in Business Administration
to Bachelor of Business Administration
Foundations of Business Finance
This is the
first one of the two modules in Business Finance which will be continued
in the Accounting Option at degree stage of the full BBA programme.
The aim of this course is to provide students the opportunity to
learn the language and fundamentals of finance essential for (1)
business decision making, (2) maximising a company’s stock price
(i.e. shareholder wealth), (3) understanding financial periodicals.
Principles of Accounting
this course include: corporation cycles, internal control principles,
and the valuation of cash, receivables, inventories, and plant assets.
module surveys the legal and ethical environments of business. These
environments include positive law, the foundations of American law,
criminal law, tort law, contracts, warranty law, product liability,
government regulation, property (including bailment), ethics
and social responsibility.
Motivation and Leadership
of decision making, work attitudes, motivation, leadership, communication,
and teamwork is going to be central to success in your career, whatever
it may be. This module develops perspectives and skills which enable
effective working relationships in organisations.
IT in Business
sessions in this course are focused on information and knowledge
as they relate to the individual manager, irrespective of whether
or not technology is the primary means of delivery. In the subsequent
sessions the critical importance of IS and its associated technology
within the context of the organisation is considered
Communications and Management Skills
deals with management as a discipline and a process. Topics discussed
include the evolution and scope of management, decision-making,
communications, planning and strategy, organising and staffing,
leading and controlling, and of course change!
Senior Business Seminar
This is a
credit bearing, inter-disciplinary module focusing on current trends
in business, management and government, with accomplished national
and international guest speakers from academia and industry. The
object is to provide an opportunity for students to meet with prominent
members of community and discuss any related ideas and concerns
openly and frankly with speakers, facilitators and other seminar
BA Business Administration
This is the
second of the two Economics core modules in the full BBA programme
whose purpose is to introduce to the student the basic principles
is the economic phenomena and issues that affect the entire economy;
measurement and determination of national income, employment, and
of consumer behaviour is fundamental to the field of marketing and
the development of marketing strategies. You will find that this
course applies to many experiences that you have everyday, and throughout
the course you will discover ways in which you have been influenced
or attracted to products and services through the use of marketing
Public Relations and Advertising
objective in this course is to develop a conceptual understanding
of the PR function. It is not the purpose of the course to produce
creative artists. It should be stressed that PR is a part of marketing.
New Venture Creation & Entrepreneurial Studies
will introduce you to the study of entrepreneurship and emerging
enterprises. It is designed to help you understand the relationship
between entrepreneurship and the environment. It will also help
you to expand your perspective of entrepreneurship beyond small
business management. Entrepreneurial management permeates most successful
organisation today, regardless of their size or profit orientation.
module the participants become familiar with basic financial concepts
and terms, enabling them to track business transactions that affect
assets, liabilities, and owner's equity. This course focuses on
the basic paradigms in Finance such as Net Present Value, Capital
Asset Pricing Theory and Market Efficiency.
Accounting will concentrate on issues such as Current liabilities,
contingencies, bonds, notes, leases, accounting for income taxes,
pensions, employee benefit plans, shareholders' equity, accounting
changes, earnings per share, statement of cash flows.
manager must understand a wide range of technical and social relationships
and be able to integrate them within the cost, performance, and
time constraints of her/his area of responsibility. To learn and
practice strategic planning skills, students will use a variety
of media: selected texts, lecture and tutorial presentations, case
studies, coursework assignments, research and the vast Internet
and library resources.
Management of Diversity
introduces students to current topics in diversity: national and
international demographics of the changing face of the work force;
processes that create diversity including the organization of work;
leadership, managing differences in work settings; management responses
to diversity; and connections to larger institutional dynamics.
This is a
course in international business and management. In an era of globalization,
managers need to better understand the international forces of change
affecting their businesses, what responses are appropriate, and
how to manage increasingly complex operations.
Logistics and Operations Management
As a part
of the company’s operations and value chain logistics management
is the planning, implementation and control of the processes involved
in the flow and storage of materials from the point of origin (as
raw materials) through the various value-added stages to the point
of consumption (as finished goods).
emphasizes the functions of human rescue management including job
analysis, human resources planning and information systems, legal
issues, staffing (recruitment, screening, and selection), training,
performance appraisal and discipline, motivation and job design,
leadership, work teams, total quality management, and incentive
Final Management Project
Project should reflect the participant's knowledge of methods of
conducting applied business research, the ability to solve management
problems and the use of practical analytical skills in dealing with
complex problems and the variety of information available. Emphasis
should be on usefulness of the findings and the extent to which
they are actionable.