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BA Business Administration
 2-year Programme

 Advanced Certificate in Business Administration

Leading to Advanced Diploma in Business Administration

Introduction to Business
The purpose of this programme is to introduce the students to the many facets of the enterprise system and of the businesses that operate within it. Since it is the first course in business, Introduction to Business is not going to teach you "everything you always wanted to know about business but were too afraid to ask."

Organisational Behaviour
The culture of organisations determines how things are done within them and in turn, this requires an understanding of those who manage. This course offers a systematic evaluation of organisational form and behaviour with guidelines for development and adaptation. To complete the unit, students analyse a series of historical case studies.

Quantitative Methods
In the business community, managers must make decisions based on what will happen to such things as demand, costs, and profits Quantitative Methods is a course that is designed to give you the basic tools of collecting, analysing, presenting, and interpreting data

This is the first of the two Economics modules in the programme whose purpose is to introduce to the student the basic principles of microeconomics.

Principles of Marketing
The course examines marketing's role as a major business function. First the marketing concept and strategic dimensions of marketing are introduced. We then examine the key topics of the discipline: the marketing environment, marketing information and research, the analysis of consumers and competitors, the techniques of segmentation and differentiation, marketing programs, and marketing planning and strategy.

Advanced Diploma in Business Administration

Leading to Bachelor of Business Administration

Foundations of Business Finance
This is the first one of the two modules in Business Finance which will be continued in the Accounting Option at degree stage of the full BBA programme. The aim of this course is to provide students the opportunity to learn the language and fundamentals of finance essential for (1) business decision making, (2) maximising a company’s stock price (i.e. shareholder wealth), (3) understanding financial periodicals.

Principles of Accounting
Topics in this course include: corporation cycles, internal control principles, and the valuation of cash, receivables, inventories, and plant assets.

Business Law
Business Law module surveys the legal and ethical environments of business. These environments include positive law, the foundations of American law, criminal law, tort law, contracts, warranty law, product liability, government regulation, property (including bailment), ethics and social responsibility.  

Motivation and Leadership  
Your knowledge of decision making, work attitudes, motivation, leadership, communication, and teamwork is going to be central to success in your career, whatever it may be. This module develops perspectives and skills which enable effective working relationships in organisations. 

IT in Business
The first sessions in this course are focused on information and knowledge as they relate to the individual manager, irrespective of whether or not technology is the primary means of delivery. In the subsequent sessions the critical importance of IS and its associated technology within the context of the organisation is considered

Communications and Management Skills
The module deals with management as a discipline and a process. Topics discussed include the evolution and scope of management, decision-making, communications, planning and strategy, organising and staffing, leading and controlling, and of course change!

Senior Business Seminar
This is a credit bearing, inter-disciplinary module focusing on current trends in business, management and government, with accomplished national and international guest speakers from academia and industry. The object is to provide an opportunity for students to meet with prominent members of community and discuss any related ideas and concerns openly and frankly with speakers, facilitators and other seminar participants.

BA Business Administration

This is the second of the two Economics core modules in the full BBA programme whose purpose is to introduce to the student the basic principles of macroeconomics.

Macroeconomics is the economic phenomena and issues that affect the entire economy; measurement and determination of national income, employment, and price

Consumer Behaviour
The understanding of consumer behaviour is fundamental to the field of marketing and the development of marketing strategies. You will find that this course applies to many experiences that you have everyday, and throughout the course you will discover ways in which you have been influenced or attracted to products and services through the use of marketing strategies.

Public Relations and Advertising
The general objective in this course is to develop a conceptual understanding of the PR function. It is not the purpose of the course to produce creative artists. It should be stressed that PR is a part of marketing.

New Venture Creation & Entrepreneurial Studies
This module will introduce you to the study of entrepreneurship and emerging enterprises. It is designed to help you understand the relationship between entrepreneurship and the environment. It will also help you to expand your perspective of entrepreneurship beyond small business management. Entrepreneurial management permeates most successful organisation today, regardless of their size or profit orientation.

Business Finance
Business Finance module the participants become familiar with basic financial concepts and terms, enabling them to track business transactions that affect assets, liabilities, and owner's equity. This course focuses on the basic paradigms in Finance such as Net Present Value, Capital Asset Pricing Theory and Market Efficiency.

Financial Accounting
Financial Accounting will concentrate on issues such as Current liabilities, contingencies, bonds, notes, leases, accounting for income taxes, pensions, employee benefit plans, shareholders' equity, accounting changes, earnings per share, statement of cash flows.

Strategic Management
The effective manager must understand a wide range of technical and social relationships and be able to integrate them within the cost, performance, and time constraints of her/his area of responsibility. To learn and practice strategic planning skills, students will use a variety of media: selected texts, lecture and tutorial presentations, case studies, coursework assignments, research and the vast Internet and library resources.

Management of Diversity
This course introduces students to current topics in diversity: national and international demographics of the changing face of the work force; processes that create diversity including the organization of work; leadership, managing differences in work settings; management responses to diversity; and connections to larger institutional dynamics.

International Management
This is a course in international business and management. In an era of globalization, managers need to better understand the international forces of change affecting their businesses, what responses are appropriate, and how to manage increasingly complex operations.

Logistics and Operations Management
As a part of the company’s operations and value chain logistics management is the planning, implementation and control of the processes involved in the flow and storage of materials from the point of origin (as raw materials) through the various value-added stages to the point of consumption (as finished goods).

Human Resources
The module emphasizes the functions of human rescue management including job analysis, human resources planning and information systems, legal issues, staffing (recruitment, screening, and selection), training, performance appraisal and discipline, motivation and job design, leadership, work teams, total quality management, and incentive systems.

Final Management Project
The Bachelors Project should reflect the participant's knowledge of methods of conducting applied business research, the ability to solve management problems and the use of practical analytical skills in dealing with complex problems and the variety of information available. Emphasis should be on usefulness of the findings and the extent to which they are actionable. 

Entrance Requirements