Master Of Business Administration (MBA)
Diploma in Human Resource Management


Master Of Business Administration (MBA)


The Master of Business Administration (MBA) is a professional graduate degree offered by American Coastline University (ACU). The University also offers Bachelor (BBA) and Professional Doctorate (DBA) degrees in Business Administration.

The American Coastline University (ACU) is a Russian Institution of Higher Education. The Education Ministry legally licenses the American Coastline University (ACU) in Russia and the degrees awarded by it are eligible for attestation by the National Academy of Higher Education , the Federal State Department in Washington, & by American Embassies worldwide.

The ACU is concerned about the success of its students. Personal achievement and career success in today’s competitive world demands knowledge, experience, and adaptability to the process of change. ACU endeavors to impart high-level college education to its students so that they can assume the ever-changing roles & responsibilities of the 21st century.

Purpose of the MBA Program

The MBA course aims to provide the students with knowledge and skills across the spectrum of commerce and business. The program will integrate formal academic learning with business related experiential training so that they can meet the business needs of the real world. On completion of the program, the students shall have a choice of pursuing either a corporate career in the business world or a doctorate in the business or other academic areas.

What are the benefits of an MBA?

There are positive and dynamic reasons why you should study for an MBA. The key reasons are:
• to assist a career change
• to achieve a salary increase
• to improve promotion prospects within an existing organization
• to broaden horizons and increase marketability

So, take up the challenge. Studying for our MBA will enhance your skills of self-discipline, reflection, analysis and leadership. The American Coastline University MBA will work for you, because we work for you. The course is a rigorous academic program of the highest standard, and is produced and taught by highly qualified teaching staff with both commercial and academic experience. The teaching materials are continually revised and updated so that your education is relevant.

MBA Program Structure

The MBA Program is to be completed over a 12-month period.

The curriculum includes Core Courses, Career Path Courses, and Skills Workshop Courses.

MBA Core Courses

CCM 514 Principles of General Management
CCM 522 Organizational Behavior
CCM 530 Strategic Management
CCM 552 Information Systems
CCM 570 Statistics for Business Management

MBA Career Path Courses

CPM 615 Marketing Management
CPM 630 Human Resources Management
CPM 655 Financial Management
CPM 670 Production & Operation Management
CPM 685 International Business

MBA Skills Workshop Courses

SWM 804 Skills Workshop I: Time Management
Presentation Skills
Negotiation Skills

SWM 805 Skills Workshop II: Leadership
Systems Thinking

Assessment of all courses will be continuous process. This may involve the following:
• Submission of written assignments and project reports
• In-class assessments to monitor satisfactory progress
• Participation in seminar, case study and group work activities
• Mid-term and final examinations in courses

Eligibility Criteria

• A Bachelor’s Degree or its equivalent, OR
• High School Diploma with four years’ relevant work experience

Fee Structure

Total Fee UAE Dirhams AED 16,400/- (US $ 4400.00)

* This fee includes all kinds of fee, viz. enrollment, tuition, graduation etc.
* Attestation of MBA degree from the concerned bodies is at students cost
* There are no hidden costs

Admission Procedure

Complete the ACU online application form and submit with your full tuition paid by credit card on our web site.

The application must include:
• Copies of educational records and transcripts
• Copy of passport & visa (Foreign students only)
• 8 passport size photographs

MBA Program Summary

• 1 Year (12 months)
• 12 Subjects
• Total Fee: UAE Dirhams 16,400/- ($4,400.00 USD)
• MBA Degree awarded by the American Coastline University, St. Petersburg, Russia


Diploma in Human Resource Management


HRM is concerned with "managing people in organisations as effectively as possible for the good of employees, the company, and society" (Schuler, 1998, p27).

Management refers to the process of getting activities completed efficiently with and through other people: efficiency being the relationship between inputs and outputs, which seeks to minimize resource costs. To be effective in the highly competitive business environments of today, companies need to devote a significant amount of energy to managing their human resources. This course provides the knowledge required to understand the importance for organisations of managing human resources in today’s business environment. Further, it affords the opportunity to develop apposite skills associated with human resource practice.

Life for people in the industrialized world is being managed and organized to a greater extent than ever before. How do the people, that are the Human in HRM, relate to the increasing role of organisations and corporations in the living of their lives?

By discussing HRM in particular and relationships between people and organisations more generally, the course follows a thematic route via some of the major areas of this domain of organisation studies. The course concentrates on skills required for human resources practitioners.

The course seeks to illustrate the ways in which the theory and the practices of HRM relate to each other and the impact they have on people involved with corporations and organisations.


• To provide an introduction into Human Resource Management as both a set of organisational practices and as a group of theoretical and conceptual ideas.
• To provide a framework for participants to begin exploring this set of theories practices as inter-related phenomenon.
• To provide, through a course of lectures and case studies, supplemented with references and suggested readings, an opportunity for participants to engage with some of the debates that mark out the domain of Human Resource Management from both a national and international perspective.


1) The Nature of Human Resources Management
A. What is Human Resources Management
B. Why is HRM important
C. HRM Goals
D. Major activities of HRM
E. Roles of the HR Department

2) Managing Diversity and Change
A. Nature of Diversity
B. Factors Contributing to Diversity at work
C. Changing work patterns
D. Industry & Employment Shift
E. Educating and Training a diverse workforce
F. Global HRM

3) Managing HR for Total Quality
A. What is quality& why it is important
B. Why is quality important
C. What is TQM
D. Why is TQM important
E. Significance of HR in TQM
F. Role of HR dept. in TQM

4) HR Planning
A. What is HR planning and how is it related to strategic planning
B. Why is HRP important
C. The HR Process

5) Job Design
A. How is job design is defined
B. What’s the purpose of job design and why is it important
C. Basic approaches to job design
D. Which design to use

6) Job Analysis
A. What is job analysis
B. Why is job analysis important
C. Job analysis process
D. Job analysis methods
E. Preparing job descriptions and job specifications

7) Recruitment
A. What is recruitment
B. The purpose of recruitment & why is recruitment important
C. The recruiting process
D. Recruitment planning
E. Sources and methods of recruitment
F. Evaluation and control of recruitment efforts and sources

8) Selecting Human Resources
A. Nature of selection
B. Importance of selection
C. Gathering job applicant information
D. Obtaining the information: The selection process
E. Basic selection methods
F. Making the selection decision

9) Orientation of new employees
A. What is socialization and why is it important
B. Nature of new employee orientation
C. Planning, packaging and evaluating an orientation program

10) Training and Developing Employees
A. Employee training and development
B. Why is training and development important
C. A model of a training system
D. Assessing training and development needs
E. Selecting training and development methods
F. Evaluating training and development system

11) Appraising Employee Performance
A. The concepts of performance, performance appraisal and performance appraisal system
B. Why is performance appraisal important
C. The performance appraisal process
D. Method for appraising performance
E. Biases in appraisal
F. The appraisal feedback interview
G. Performance appraisal and TQM

12) Compensation Administration
A. Total compensation and types of compensation
B. Why is total compensation important
C. Wage and salary administration

13) Incentives, Executive Compensation and Employee Benefits
A. Performance-based pay
B. Why is performance-based pay important
C. Merit pay plans
D. Incentive plans
E. Executive compensation
F. Indirect compensation

For further information & admission, please contact:

Ms. Linda Keller, MBA
ACU website


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